Later Review: Features, Use Cases & Alternatives

Later: Simplify social media scheduling and management.

FreemiumFrom $12.50/month

About Later

Later is a social media management tool designed for marketers and brands aiming to amplify their visual content strategy. It facilitates users in planning, scheduling, and analyzing social media posts across platforms like Instagram, Facebook, Twitter, and Pinterest. With features such as a visual content calendar, media library, and in-depth analytics, Later streamlines the workflow for effective social media marketing. The tool also provides a unique Linkin.bio feature, enabling brands to direct followers to multiple links via Instagram. Later is especially beneficial for users focusing on visual aspects of social media, setting it apart from other management tools.

Key Features

  • Visual Content Calendar
  • Media Library
  • Linkin.bio feature
  • Analytics and Performance Tracking
  • Hashtag Suggestions

Use Cases

  • Scheduling posts in advance
  • Managing multiple social media accounts
  • Analyzing audience engagement data
  • Creating a centralized media hub
  • Optimizing social media reach with hashtags

Pros & Cons

Pros

  • User-friendly interface focusing on visuals
  • Comprehensive analytical features
  • Strong customer support and resources

Cons

  • Limited features on the free plan
  • Some functionalities are Instagram-centric
  • Pricing can increase significantly for advanced needs

Frequently Asked Questions

What is Later?

Later: Simplify social media scheduling and management.

Is Later free?

Yes, Later offers a free plan with limited features. Paid plans start at $12.50/month.

What are the best alternatives to Later?

Top alternatives to Later include Buffer, Hootsuite, Sprout Social, ContentCal, Planoly.