Lately Review: Features, Use Cases & Alternatives

Lately is an AI-driven marketing platform aimed at helping businesses streamline their content creation and distribution. Ideal for marketers, it utilizes natural language processing to transform long-form content—like blogs and videos—into social media posts optimized for various platforms. Key features include content automation, social media scheduling, and advanced analytics that measure content performance, all designed to enhance engagement. Lately also adapts to your brand's voice over time, creating a unique communication style. Although it excels at saving time and maintaining consistency, some users may find its AI-generated content occasionally lacks a personal touch and that there’s a learning curve for new users.